OpenCart is more suitable for small and medium sized online business in the comparison with other similar platforms such as Magento, Prestashop, osCommerce, Wordpress ecommerce. Here are the reasons:
Launch the store faster with simple installation steps
You can build up an online ecommerce system with OpenCart in some simple steps. Once done, you just need some more simple steps to get your site done like selecting template you want, adding products and your site is now ready to accept order.
Save investment cost with free or cost-effective themes and modules
OpenCart has a template system built in, with one click you can switch between different templates or migrate the current look of your site into OpenCart. In addition, OpenCart is a module based system which allows users to easily extend the functionality for their needs. Opencart comes with 11 modules that ARE quick and easy to configure.
Easy to manage your online business with built-in functionality
Fully functional administrative UI
Most small to medium sized businesses don’t have the funds to hire a full-time webmaster so the maintenance of websites usually falls to a member. For a client, the admin area is also highly intuitive. Clients can quickly add products, product photos, categories, define SEO keywords (for SEF URLs), configure shipping options and integrate popular payment options.
Available in 17 languages and support multilingual
OpenCart is available in 17 languages, you can select to use any languages.
Building up a multilingual store is also easy in Opencart, all you have to do is uploading the language package to your OpenCart store, adding the language to the Administration then you see the new language in your store front. Click on the language flag icon to switch to the language.
OpenCart supports multi-store which allows you to manage 2 or many stores from the same dashboard. The really great thing about multi-store is that you can use different themes for different stores so the stores look completely different, customers can interact in totally different ways and the core concept is the same: everything is stored together in one admin panel.
Here are the main advantages in being able to set up multiple stores:
- Set products to a appear on specific stores.
- Localise each store by setting a different default language, currency and tax class.
- You can set different prices for each store you have setup.
- Setup a default customer group for each store allowing you to have some stores set up for retail customers and others as wholesale.
Multi tax rates
OpenCart allows you to setup multiple tax zones so that the correct taxes are paid depending on which country the goods are going to be paid from or shipped to.
Variety of payment gateways
OpenCart allows you to use many different payment options. Payment modules for the most popular money processors are available in the default OpenCart installation. With the default Payment Gateways, it’s almost perfect for any online business model. For different and more specific payment processors you may need to install extra modules.
Here is the list of Payment gateway in default OpenCart:
- Cheques / Money Orders
- PayPal Website Payment Pro
- PayPal Website Payment Pro (UK)
- eWay (UK, AU, NZ)
- Secure Trading (available in 2.0)
- SagePay Direct
- SagePay (US)
- Authorize.Net (AIM)
- Bank Transfer
- Perpetual Payments
- Cheque / Money Order
- Cash On Delivery
- Collect in store
- Realex payments (available in 2.0)
- BluePay (available in 2.0)
Shipping is a must-have feature for almost online stores. OpenCart comes with numerous pre-defined shipping methods.
OpenCart supports up to 10 shipping methods by default
- Flat rate
- Free shipping
- Per item
- Parcelforce 48
- Pickup From Store
- Royal Mail
- United States Postal Service
- Weight Based Shipping
You can set up any shipping method above in just 2 simple steps. Firstly, go to Extension > Shipping, install the shipping method you want your store to use. Secondly, configure the shipping method and you’re done.
For any business model, you need statistics to analyse how your business performed by day, week or month, sales report will tell you all.
OpenCart currently has 3 different types of reports, go to: Reports > select report type and you will see the statistics table.
- Sales Report - Calculate the total sales by day, week or month.
- Products Viewed - Show which products have been viewed most or had the most interest from visitors.
- Products Purchased - Show which products have been sold most
After having the details of your business performance, you can have marketing plan to boost sales.
Having a high search engine ranking for your the keywords related to your products can mean the difference if your store takes high number of sales or not. OpenCart is search optimised allowing pages to be indexed by all major search engines and includes support for custom product and category META tags.
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